Ani Okkasian-David.
A senior brand and narrative strategist working at the intersection of research, strategic communications, and AI-augmented systems.
Ani specializes in narrative strategy, editorial leadership, and the design and production of content that shapes how organizations are understood.
She helps organizations translate complex ideas, products, and technologies into clear, compelling stories that drive brand authority, thought leadership, and audience engagement.
She has led global content and editorial initiatives for companies including Amazon (Payment Products) and top mobile app PicsArt, and previously led the innovation unit at OMD Los Angeles, working with brands such as Sony Pictures, Warner Bros., CBS, and Apple.
She holds a master's degree from Georgetown University in Communication, Culture & Technology.
- 01
Insight begins with people.
Every engagement starts with listening — interviewing executives, stakeholders, and the market. Patterns and themes surface from conversation, not assumption.
- 02
Language is the unlock.
My job is not to declare what is happening, but to find the right combination of words that lets an organization say what it means — clearly for the audience, honestly for itself.
- 03
Consistency is the system.
Once the narrative is set, every team, channel, and leader should be telling the same story. Alignment is what turns a message into a position.
- 04
Experiment in format, scale with AI.
A strong narrative deserves bold delivery. I prototype new formats around the core insight, and use AI to scale it without losing the original thinking.
Two decades of brand, narrative, and operating leadership.
- 2025 — 2026
Aircall
Director of Brand & ContentLed Aircall's global brand refresh, repositioning the company from a business phone system to an AI-powered customer communications platform across messaging, website, content, and sales enablement.
- 2022 — 2025
Amazon
Senior Content Manager, Payment ProductsLed product messaging, web strategy, and content operations for Amazon Seller Wallet and Amazon Currency Converter — serving 1.9M global sellers across 190 countries.
- 2021 — 2022
Expeditors International
Content Strategy Lead, Global Digital SolutionsLed brand strategy, content marketing, and sales enablement across five SaaS brands — including website development and optimization.
- 2020 — 2021
PicsArt
Director of ContentLed the Content team at a top-20 social editing app with 190M+ monthly creators. Founding Chair of the Diversity & Inclusion Task Force.
- 2017 — 2019
OMD USA
Associate DirectorLed the Los Angeles innovation unit within OMD (Adweek 2019 Global Media Agency of the Year). Clients included Sony Pictures, Warner Bros., CBS, and Apple.
- 2014 — 2017
Impact Hub Los Angeles
Managing DirectorConception, planning, and execution of programming for 300+ entrepreneurs. Produced the first "Virtual Reality and Impact Design" conference.
- 2013 — 2014
L.A. Area Chamber of Commerce
Marketing & Communications ManagerCustom PR strategy for the Chamber's C-Suite and Board, extending local, statewide, and national policy agendas.
- 2008 — 2010
Los Angeles Board of Education
Field DirectorPress, editorials, and content for the Board District. Collaborated with PBS affiliate KLCS on original campaigns about 2008 recession budget cuts.
- Georgetown UniversityM.A., Communication, Culture and Technology2012
- Graduate Institute, GenevaWTO, International Trade and Development2011
- Woodbury UniversityB.S., Communications2008
- Woodbury UniversityAdjunct Professor2012 — 2017Interdisciplinary Studies; Interdisciplinary Research; Future Studies
If you would like to talk through what your organization is trying to say — and what it is actually being heard saying — begin here.